Show Me the Money

Everyone has value, bar none. The hard part for most is identifying that value and matching it with the businesses that need you.

Start with the tough questions that a person you are contacting is asking:

• Can you make money for my company?

• Can you save money for my company?

• Can you solve my problems and make my company better?

• Why should I read any farther or decide to talk with you?

You may not like these questions, but when you meet a decision-maker, that's what they want to know. If you have a concise and compelling answer, you're in. If not, get out, you can’t talk to the decision-maker and he or she DEFINITELY does NOT want to talk to you.

A Professional Value Statement describes the tangible benefits of your services. It focuses on measurable results in dollars or percent. Your education doesn't count and it doesn't matter how long you've been doing it.

Utilizing the background analysis that we conduct with you, we synthesize a unique Professional Value Statement that becomes the basis of your cover letters and other "elevator pitch" introductions which grab the attention of the audience.

Copyright © 2008 Gordon-Hughes & Associates, Inc.

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